Value Proposition

In a world full of cold tomorrows, something that tastes likes home

 

SMART Goal

I will set up a digital marketing campaign for Hopper’s cakes and target a specific audience based on their likings, so they convert the best for Hopper’s Cakes, getting them more business and revenue in this holiday season.

 

Specific: The goal of getting more conversions and revenue for Hopper’s Cakes is very clear.

 

Measurable: The success can be measured by the number of conversions Hopper’s Cakes get.

Achievable: The campaign will target a specific audience that is interested in buying pastry this holiday season, making it achievable.

 

Relevant: People are out to buy pastries in the holiday season, making it relevant for Hopper’s Cakes to launch a marketing campaign.

 

Time-based: The campaign will last the holiday season, making it time based.

 

Three KPIs

1.) Growth in the number of customers who may turn into loyal customers in the future.

2.) Growth in revenue

3.) A good word of mouth giving Hopper’s Cakes more business.

 

Best marketing channels for Hopper’s Cakes to launch their campaign

 

Some of the best marketing channels for Hopper’s Cakes would be –

1.) Facebook – Because facebook has a large number of senior users who are trying to buy pastries and gifts for their kids, grandkids and family.

2.) Instagram – Instagram has a relatively young audience, people who are returning home for the holidays and are looking to buy something nice and homely for their family and friends.

3.) Google – Google is a good place to advertise for Hopper’s Cakes because people are searching for pastries to buy online and are already coming in with a buyer’s intent.