Need Statement

The customer needs the convenience to buy the cupcakes anytime they want so they can get them delivered to their doorstep without leaving the comfort of their home.

Sketches

Idea 1

An AI that maps your data and suggests you to try new flavours according to your mood at that time.

Idea 2

A weekly box of cupcakes that has your favourite cupcakes with all new flavours you can try.

Idea 3

The app offers a quiz that you can take to choose the best cupcakes and gift packages according to your gift or occasion.

Idea 4

Make your own cupcake – The app lets you choose the colors, the flavours, the sprinkles, the ingredients, everything

Idea 5

You get one badge with every cupcake and if you collect a certain number you get rewards.

Final Sketch

The app lets you opt for a weekly subscription of the cupcakes that has all of your favourite ones to last you the week plus it has two new flavours that you get to try for free. It’s custom made based on your likings and has little goodies and gift cards to make your week just a little bit better!

This app has guided navigation to help users find what they are looking for without any confusion.