Accessibility Standards

The layout of the page is more or less what you would expect an average landing page these days to look like but I don’t think it’s the most converting one.

Let’s break it down and analyze the webpage further –

1). On the cognitive level, the content on the page is well written, for the execution I’d probably give it a 6. The execution could have used some more work based on what the average person surfing the internet looks for in a webpage.

2). The language used in the webpage is very straightforward and easy to understand. Its use of easy-to-understand and familiar words makes it much more engaging to the end-user. The use of easy-to-understand language makes a landing page convert more.

3). Color scheme is well arranged and does not look out of place. It’s pleasing to the eyes and thus lets the user engage with content more. The use of bright colors instead of going with a darker theme makes the webpage more appealing and triggers the “happy” thoughts in the minds of the user, giving more conversions.

4). Typography is well done. The fonts are easy to read and the use of only one font throughout the webpage gives it a consistent feel.

Effectiveness in terms of –

1). Perceivable – The content is perceivable in the sense that it can be converted regarding the needs of the end-user or the reader. It can be translated into different languages given its simple nature and also be used by the text-to-speech software for the users who are unable to read the content directly.

2). Understandable – The contents of the webpage are to the point and engaging. The chances of the user closing the webpage or going to a different one are minimal due to the engaging nature of the webpage as a whole.

3). Operable – On a scale of 1 – 10, the page scores a solid 9.5 in terms of operability. The webpage is responsive to all the devices, browsers, and different window sizes that I’ve tested, which is a must for a webpage to perform well in terms of conversions.

4). Robust – The content provided is accessible to a wide variety of devices given its use of the alternative text. The written content provided in the webpage is easy to translate or be read by the text-to-speech software.

I would give the webpage a score of 3.5 out of 5, in terms of effectiveness.

Accessibility Challenges – Moderate

The webpage is fine on its own but does come off as a little bland or average, for the lack of a better word. Some of the minor inconveniences faced by the user that hinders the accessibility of the page would be –

1). The first call to action button is below the fold that lowers the conversions down to 20-40%.

2). There are a few tabs on the webpage that hover when a cursor is over them but aren’t clickable, which gives a signal of unease to the mind of the reader, lowering the conversions.

3). The webpage is divided into different sections but none of these sections fit well on the screen. There is always some content either left above the fold or below the fold. This makes it harder for the reader to access the content of the webpage, again lowering the conversions.

4). The LSEP symbol is still visible on some browsers. This is an example of human error and could have easily been avoided.